Discover the plus

We are neutral - except when it comes to our own national squad. In a country that brings together so many different cultures, languages and religions, Switzerland’s neutrality is also a source of cohesion. Few other countries are able to reconcile its inherent contrasts as peacefully as we do. Our neutrality is immutable and is of our own choosing - which means it has popular backing, too. Make our plus your plus!

Our roads and railways have been connecting people and cultures for years. By doing so, they’ve opened up new economic areas, too. The new base tunnels currently being constructed under the Alps are crucial to Europe’s overland transport network. The world’s longest rail tunnel will ensure that the Alps remain one of Europe’s economic powerhouses. Come and discover it for yourself! Make our plus your plus!

Greatness doesn’t have to mean size. Switzerland demonstrates greatness in its precision approach to detail. That is why so many Swiss corporations rank among the world’s finest research institutes. Take the Swiss Nanoscience Institute (SNI) of the University of Basel for example, the ETH Zürich and EPF Lausanne. Switzer- land is also home to some of the world’s leading laboratories such as the IBM Research Laboratory in Rüschlikon, the Paul Scherrer Institute, the Centre suisse d’électronique et microtechnique and the EMPA Materials Science and Technology Institute. Come and explore for yourself! Make our plus your plus!

We take grass-roots democracy and self-determination very seriously. That our communes and cantons are invested with more powers than any other local authority worldwide should come as no surprise. In Switzerland, even voters at the communal level are balloted on issues involving schools, roads and - by no means the least of their concerns – the rate of taxation. The result is a relatively low level of state involvement. Come and make our plus your plus!

Switzerland’s commitment to quality is firmly anchored in everyday life. Here, even the least expensive chocolate tastes first-rate. Attention to detail and a love of precision have long been a tradition in Switzerland. Our goal is to do everything just that much better and to surpass ourselves every time - whether it’s in watch-making, medical engineering or creating an exquisite praline. Come and enjoy it yourself! Make our plus your plus!

Switzerland has a long tradition of humanitarian assistance. The Swiss Humanitarian Aid Unit, for example, provides compassionate support worldwide, helping to save lives and ameliorate suffering, even in seemingly hopeless situations. This assistance would not be possible without the dedication of its 700 experienced members, backed by both cutting-edge technology and search and rescue dogs, whose value in earthquake rescue missions is constantly proven anew. Make our plus your plus!

Switzerland is endowed with some of the most beautiful scenery in Europe. Indeed, the Swiss Alps are so beautiful that they have inspired countless pieces of music and works of literature. Take Johanna Spyri’s Heidi, for example, which is one of the best known novels in the world. Nor is Heidi the only one to feel at home here. Countless VIPs of international standing appreciate both the tranquillity and the idyllic beauty of our little Alpine country. Come and delight in it yourself! Make our plus your plus!

Switzerland’s political and economic system has brought us decades of stability and promises us a high quality of life and a secure future, too. This stability is also the reason why international organizations such as the ICRC and the UN, foreign corporations and international forums such as the WEF value Switzerland as a secure and stable base and by doing so have made our country an international hub. Make our plus your plus!

What Switzerland lacks in natural resources it makes up for in the precision craftsmanship and intellectual skill of its people. Our education system is unparalleled and serves as a breeding ground for expertise of an exceptionally high standard. This is where countless machines, medicines, foods, precision instruments and strong premium brands originate, and it is a system from which you too can benefit. Make our plus your plus!

Our educational establishments are on excellent grounds. People from all over the world come to study and perform research in Switzerland, whether at a leading school of hotel management, a university or an international business school. After graduating, students spread their knowledge across the world without losing their close ties to Switzerland. Our network of alumni now spans the entire globe and has given rise to count- less enduring friendships. Come and make our plus your plus!